What Is a Conversion In eCommerce?


The Meaning Behind A Conversion

The key goal of using SEO is to get the largest conversion rate for your website possible. What does this mean? If you have a great SEO campaign active for your site, you are going to get a lot of people visiting the website which is certainly beneficial. However, there is no guarantee that they are going to purchase a product from your site, become a repeat customer or bookmark your website. To achieve these goals, you need to get a conversion.

A conversion occurs when a user sees your site and wants more. They want to be a loyal customer, they do go through the process of purchasing a product or service. The alternate possibility here is they see your site and immediately click off in search of something better. If that happens, something has certainly gone wrong. There are a few different factors that come into play and can impact your site conversion rate.

You might find that conversions are low because you are not hosting your site. Piggybacking off a server doesn’t just mean that your URL is less competitive. It also limits the strength and potential of your site. As such, it could be difficult for customers to use due to slow, long loading times that guarantee they will click away before they buy. Of course, there are other issues that can impact conversions and a big factor to consider is your SEO.

Optimized On Every Device

Today, forty percent of customers viewing your site is going to be using a mobile device like a cell phone or tablet. As such, it is important to ensure that your site is optimized for tech like this. When users click on your site, you need to make sure that it is easy to navigate on a laptop, tablet or computer. Obviously, the layout will be different depending on each one they use. This is one of the key ways you can use SEO to convert users into customers.


One of the key parts of ensuring a strong level of conversions is looking at the content that your site offers. Think about a blog. The key purpose of a blog is to attract readers and make sure that they keep coming back for more every time. To do this, you need to ensure that any content is of high quality. If you are using SEO methods on your site such as backlinks and keywords they need to be natural within the content. If they stand out, your site will seem poorly designed, and you will lose the chance at a conversion.

Use Query Based Keywords

Finally, don’t forget that when customers initially look for your site, they are attempting to solve an issue that they have. They will do this by searching with specific keywords. You must make sure that any content you offer matches these keyword queries. By doing this, you will have the best possibility of your content ranking, and hopefully, this will lead to a converted user. From the beginning of the marketing process, they will see you are offering exactly what they’re looking for.

To learn more about Conversion, these articles could be of use:

  • Dead Link
  • Deep Link
  • Deep Link Ratio
  • De-listing
  • Directory
  • Disavow
  • Domain
  • Doorway Pages
  • Duplicate Content
  • Ethical SEO
  • Entry Page
  • External Link
  • Favicon
  • Fresh Content
  • FTP
  • Googlebot
  • Google Keyword Research Tool
  • Google Webmaster Guidelines
  • Hidden Text
  • HTTPS (always-ssl)
  • HTML
  • Homepage
  • .htaccess
  • HTTP (non-secure)
  • Hummingbird
  • Inbound Links
  • Index
  • Internal Link
  • IP Address
  • Javascript
  • Keyword
  • Keyword Density
  • Keyword Not Provided
  • Keyword Research
  • Keyword Research Tools
  • Keyword Stuffing
  • Link Building
  • Link
  • Link Equity
  • Link Farm
  • Log Files
  • Long-tail Keywords
  • LSI
  • Manual Penalty
  • Manual Review
  • Meta Description
  • Meta Keywords
  • Meta Tags
  • Mirror Site
  • Navigation
  • Negative SEO
  • Niche
  • Nofollow
  • Organic Search Results
  • Outbound Link
  • One Hour Indexing
  • Page Rank
  • Panda Algorithm
  • Penalty
  • Penguin Algorithm
  • Pigeon Update
  • PPC (Pay Per Click)
  • Quality Content
  • Quality Link
  • Rankbrain
  • Reciprocal Links
  • Redirect
  • Relative Link
  • Robots.txt
  • ROI
  • RankWatch
  • Search Engine
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  • SEO
  • SEO Copywriting
  • SERP
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  • Title Tag
  • Unethical SEO
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  • Whois
  • Whitehat SEO
  • WordPress