Breadcrumbs For SEO & UX

Breadcrumb Navigation

Breadcrumb Navigation In Search

The breadcrumb is a navigational structure that’s primarily at the top of the page, it’s a technique that is used to help both the users and search engines understand the relationship between each of the pages and the navigational sequence taken in order to land on that given page.

Below is an example of a breadcrumb navigation

Home > SEO Glossary > Breadcrumb Navigation

As you can see, the breadcrumb shows the sequence that was taken in order to land on the page. This demonstrates that we navigated from the homepage to the glossary page, and then the breadcrumb page. Each of these is linked to the subsequent page, therefore search engine crawlers are able to navigate between the pages in the sequence, this helps with the indexing process.

For additional information in regards to breadcrumbs:

  • Dead Link
  • Deep Link
  • Deep Link Ratio
  • De-listing
  • Directory
  • Disavow
  • Domain
  • Doorway Pages
  • Duplicate Content
  • Ethical SEO
  • Entry Page
  • External Link
  • Favicon
  • Fresh Content
  • FTP
  • Googlebot
  • Google Keyword Research Tool
  • Google Webmaster Guidelines
  • Hidden Text
  • HTTPS (always-ssl)
  • HTML
  • Homepage
  • .htaccess
  • HTTP (non-secure)
  • Hummingbird
  • Inbound Links
  • Index
  • Internal Link
  • IP Address
  • Javascript
  • Keyword
  • Keyword Density
  • Keyword Not Provided
  • Keyword Research
  • Keyword Research Tools
  • Keyword Stuffing
  • Link Building
  • Link
  • Link Equity
  • Link Farm
  • Log Files
  • Long-tail Keywords
  • LSI
  • Manual Penalty
  • Manual Review
  • Meta Description
  • Meta Keywords
  • Meta Tags
  • Mirror Site
  • Navigation
  • Negative SEO
  • Niche
  • Nofollow
  • Organic Search Results
  • Outbound Link
  • One Hour Indexing
  • Page Rank
  • Panda Algorithm
  • Penalty
  • Penguin Algorithm
  • Pigeon Update
  • PPC (Pay Per Click)
  • Quality Content
  • Quality Link
  • Rankbrain
  • Reciprocal Links
  • Redirect
  • Relative Link
  • Robots.txt
  • ROI
  • RankWatch
  • Search Engine
  • SEM
  • SEO
  • SEO Copywriting
  • SERP
  • Search Marketing
  • Server Logs
  • Sitemap
  • Spam
  • SSL
  • SEMrush
  • Title Tag
  • Unethical SEO
  • URL
  • URL Rewrite
  • Whois
  • Whitehat SEO
  • WordPress