Branded keywords refer to the keywords or phrases associated with referencing your companies brand name or identify on the web. Below are some examples that may be used whilst referencing our blog:
As you can see, a branded keyword doesn’t necessarily mean just your company name, in some instances, it can be used to describe the website in more detail, whilst making use of branded terms. Branded keywords can be used in search for two reasons:
1) you know what you’re looking for, therefore you type the businesses name and hope that their company sites come out on top, e.g ‘Amazon’.
2) You’re looking for a specific type of page on a website, so you try a long-tail version of a branded phrase, e.g ‘Amazon Submit Review’.
On the other hand, branded keywords are also used in the link building world, and the majority of people will use a branded keyword whilst linking to your site. These links are good, as having a diverse link profile with a lot of different anchor text ratio’s will signal to Google that your link profile is genuine.