Established in 2009, Bing is a search engine similar to Google but owned and developed by Microsoft. Steve Ballmer announced that Bing would serve as a replacement for the Windows Live Search and the MSN search engine that had been the company’s previous attempts to compete against Google. In June 2009 Bing become fully operational, taking in over 1000 signals to get websites on the SERPs. Today, Bing has become a popular alternative to Google.
One of the factors that users look at when selecting a search engine is search quality. How effectively does the engine ensure that you find what you’re looking for? With Bing, there are extra layers to ensure that you get the information you need. Before, when you used Google, you would typically find a long list of different results in the SERPs. To the right of the page, there was nothing but a blank space or perhaps the occasional ad.
On Bing, things are a little different. To the right of the page, you will find more information on the search term and up to date stats. For instance, you might be searching for a celebrity. To the right, you might see info about their age, their location and even the next film they might be appearing in. Bing could also show you the most recent headlines with this information and offer one-click sources of extra info too. You might have noticed that Google has started to offer the same type of information on the right-hand side, but Bing was the first to implement this.
Bing was also the first search engine to offer unlimited scrolling on images. Rather than having to click from one page to another user’s never have to stop going down searching for more images. Essentially, it works in the same way as a feed on Facebook. Once again, Google is now using the same style on their image results, but Bing was first.
Similar to Google, Bing also offers filters for users searching for images. However one of the key differences is that the filters on Bing are clearly presented. Most of the filters for Google are hidden within the search settings and are not quite as user-friendly.
The jury is still out on which search engine is more effective for users and publishers. Indeed, ad users are certainly going to be pleased by the withdrawal from restrictions on ads using trademark keywords. This should make it easier for smaller companies to promote their business on Bing.
However, people still disagree on whether Bing does offer the same level of quality in the SERPs as Google. Ultimately, on the surface, Bing and Google are quite similar and which one you choose to use will be based on personal preference.