Authority Metric in SEO

Authority

Authority in SEO

Authority is used to communicate a websites ability to rank well in the search results.

The word authority is normally used to describe a big player in an industry, an organisation or individual that has a lot of power. It’s the same similar principle but in the search engine world. If a website has a high authority number, the chances are it will rank high in the search results because Google has a lot of trust in that website and the content it regularly distributes.

Authority, from an SEO perspective, is broken down into two areas: domain authority (DA) and page authority (PA). There are lots of factors that come into play with obtaining a high DA and PA, such as: domain age, link equity, high-quality content, traffic trends, internal linking, strong on-page optimisation and more.

Be advised that the search engines are working hard to regularly tweak their algorithms and the processes involved in ensuring that the results are accurate, relevant and informational to the user. They do this by balancing their relevancy algorithms to determine what is suitable and what isn’t based on a sites topical trust flow and their overall authority. A site that’s considered authoritative in the eyes of Google is Wikipedia, as they have lots of links from other authoritative domains, good use of internal linking and lots of linkable content.

You may find some of the following articles useful:

  • Dead Link
  • Deep Link
  • Deep Link Ratio
  • De-listing
  • Directory
  • Disavow
  • Domain
  • Doorway Pages
  • Duplicate Content
  • Ethical SEO
  • Entry Page
  • External Link
  • Favicon
  • Fresh Content
  • FTP
  • Googlebot
  • Google Keyword Research Tool
  • Google Webmaster Guidelines
  • Hidden Text
  • HTTPS (always-ssl)
  • HTML
  • Homepage
  • .htaccess
  • HTTP (non-secure)
  • Hummingbird
  • Inbound Links
  • Index
  • Internal Link
  • IP Address
  • Javascript
  • Keyword
  • Keyword Density
  • Keyword Not Provided
  • Keyword Research
  • Keyword Research Tools
  • Keyword Stuffing
  • Link Building
  • Link
  • Link Equity
  • Link Farm
  • Log Files
  • Long-tail Keywords
  • LSI
  • Manual Penalty
  • Manual Review
  • Meta Description
  • Meta Keywords
  • Meta Tags
  • Mirror Site
  • Navigation
  • Negative SEO
  • Niche
  • Nofollow
  • Organic Search Results
  • Outbound Link
  • One Hour Indexing
  • Page Rank
  • Panda Algorithm
  • Penalty
  • Penguin Algorithm
  • Pigeon Update
  • PPC (Pay Per Click)
  • Quality Content
  • Quality Link
  • Rankbrain
  • Reciprocal Links
  • Redirect
  • Relative Link
  • Robots.txt
  • ROI
  • RankWatch
  • Search Engine
  • SEM
  • SEO
  • SEO Copywriting
  • SERP
  • Search Marketing
  • Server Logs
  • Sitemap
  • Spam
  • SSL
  • SEMrush
  • Title Tag
  • Unethical SEO
  • URL
  • URL Rewrite
  • Whois
  • Whitehat SEO
  • WordPress