Analytics For SEO

Analytics

Analytics In Search Engine Optimisation

Analytics from a search engine marketing perspective refers to the software that allows you, the webmaster to be able to track how many people visit your website, the number of page views, the navigational path taken whilst on your site, conversion rates, landing pages and more useful analytical data for you to be able to make sensible business decisions.

In order for the software to be able to track all of the above, you need need to incorporate unique tracking code onto your website to be able to feed your site’s data to an analytical application.

Adding this tracking code is relatively straightforward and most of the tools on the market provide a detailed ‘how to’ tutorial on how to do this.

Below are some analytics tools that can be considered:

  • Dead Link
  • Deep Link
  • Deep Link Ratio
  • De-listing
  • Directory
  • Disavow
  • Domain
  • Doorway Pages
  • Duplicate Content
  • Ethical SEO
  • Entry Page
  • External Link
  • Favicon
  • Fresh Content
  • FTP
  • Googlebot
  • Google Keyword Research Tool
  • Google Webmaster Guidelines
  • Hidden Text
  • HTTPS (always-ssl)
  • HTML
  • Homepage
  • .htaccess
  • HTTP (non-secure)
  • Hummingbird
  • Inbound Links
  • Index
  • Internal Link
  • IP Address
  • Javascript
  • Keyword
  • Keyword Density
  • Keyword Not Provided
  • Keyword Research
  • Keyword Research Tools
  • Keyword Stuffing
  • Link Building
  • Link
  • Link Equity
  • Link Farm
  • Log Files
  • Long-tail Keywords
  • LSI
  • Manual Penalty
  • Manual Review
  • Meta Description
  • Meta Keywords
  • Meta Tags
  • Mirror Site
  • Navigation
  • Negative SEO
  • Niche
  • Nofollow
  • Organic Search Results
  • Outbound Link
  • One Hour Indexing
  • Page Rank
  • Panda Algorithm
  • Penalty
  • Penguin Algorithm
  • Pigeon Update
  • PPC (Pay Per Click)
  • Quality Content
  • Quality Link
  • Rankbrain
  • Reciprocal Links
  • Redirect
  • Relative Link
  • Robots.txt
  • ROI
  • RankWatch
  • Search Engine
  • SEM
  • SEO
  • SEO Copywriting
  • SERP
  • Search Marketing
  • Server Logs
  • Sitemap
  • Spam
  • SSL
  • SEMrush
  • Title Tag
  • Unethical SEO
  • URL
  • URL Rewrite
  • Whois
  • Whitehat SEO
  • WordPress